Aroma: Complex and invigorating — bitter orange, rhubarb, and herbal spices dominate. Hints of cherry, clove, and cardamom. Taste: Perfect bitter-sweet-alcohol balance. Flavors of blood orange, quinine, and oak spices, with a long warm finish. Features: Classic 1:1:1 cocktail:
Campari (Italian bitter)
Red vermouth (e.g. Martini Rosso)
Gin (London Dry preferred)
Served on ice with an orange twist. History & Reputation: Invented in 1919 in Florence for Count Camillo Negroni. Campari (since 1860) provides the signature bitter depth.