Aroma: Ultra-clean, with faint grain alcohol notes and a touch of minerality. Taste: Neutral and smooth, with barely perceptible sweetness. Short, clean finish without burn. Features: Quadruple-distilled + triple charcoal-filtered. Engineered for cocktails — won't overpower mixers. History & Reputation: Launched in 1992 in San Francisco. Pioneered "lifestyle" vodka marketing with iconic blue bottle.